It has been announced today that Greentube, part of Novomatic Interactive, has made its Argentinian debut via a partnership with leading gambling operator Betsson in Buenos Aires City.
The partnership will see the provider enter the regulated market for the first time in its history and open up its iGaming portfolio to the operator, which will host a selection of top-performing games.
Players that are customers of Betsson can expect to see a batch of new casino content on site effective immediately, including Star Supreme, Lucky Lady’s Charm, Book of Ra Deluxe and Sizzling Hot among others.
Additionally, online bingo content from Greentube is also being integrated to the Betsson site as part of the deal, a game that is very popular with local players in the region.
This partnership between the two companies is mutually beneficial and is not the first time the pair have worked together.
Greentube and Betsson have established multiple partnerships in multiple regions and this latest link-up allows both the provider and operator to strengthen its presence and relationship.
What’s more, this is another major regulated gaming market for Greentube, as it looks to build on the success of last year with operator partnerships that bring value, whilst increasing footprint and presence in areas such as Latin America.
In fact, two major markets that the provider’s games are well-received are Colombia and Paraguay, whereby a strong offline presence has contributed to Greentube’s digital success in Latin America.
According to reports, this partnership is important to the providers growth and expansion strategy in the Latin American market and is an exciting region to be part of.
Lisa Sandner of Greentube commented on the providers latest partnership and market entry:
It is very exciting for us to introduce our content in Argentina and we are thrilled to make our market debut together with our trusted partner Betsson.
Going live in Buenos Aires is an important part of expanding our presence in LatAm where we have already gained a lot of traction and the local audience has embraced our content.
We can’t wait to see how our popular titles are received by local online players in the region.
Laura Peretta of Betsson also shared comments on the latest games offering addition in Argentina:
From our existing partnership we know that our customers enjoy playing Greentube’s premium content and we are very happy to be the first operator to launch their games in Argentina.
This is a very exciting region for iGaming and we are dedicated to offering players the best experience. With Greentube’s content we significantly increase our offering in the country.