Soft2Bet appoints new Chief Commercial Officer

Soft2Bet appoints new Chief Commercial Officer

It has been announced today that leading global platform provider and operator in the gambling industry, Soft2Bet, has appointed a new Chief Commercial Officer, Gilad Naim, who will bring a wealth of experience to the award-winning company.

The firm, which specialises in solutions for the online casino and sports betting niche, has bolstered its management structure with the addition of Naim, who takes up the role after leaving his previous post at Aspire Global, where he spent some seven years in multiple roles as Product Director, Payments, Verification, Risk and Compliance Director and Director of Operations.

According to reports, the new CCO joins the firm during a period of ‘huge development’ as it looks to grow and expand its presence and footprint across regulated gaming and betting markets.

Gilad Naim, who has in-depth knowledge and experience built up through his work at Aspire Globa, Neogames and Nuvei, will assist Soft2Bet in executing a growth and expasion strategy that will take the firm to the next level with forward-thinking commercial protocol implementation.

Soft2Bet is an ambitious company with offices in Bulgaria, Malta and Cyprus, and currently holds a comprehensive portfolio of solutions for casinos and sportsbooks, along with payment platforms and customisable front-end and back-end developments.

Furthermore, by adding such an experienced CCO to the team, the company is able to hit the ground running and provide leadership that will not only provide growth, but open up doors of opportunity through gaps in the market.

What’s more, as one of the fastest growing gaming and betting firms in its active jurisdictions, Soft2Bet is looking to develop its operations in key sectors and continue its technology-driven approach to drive success now and in the future.

Boris Chaikin of Soft2Bet commented on the new CCO appointment:

We are pleased to welcome Gilad Naim as our CCO. The substantial experience he has in commercial leadership is essential for our growth strategy, and it will help pinpoint further opportunities that correspond with our global objectives.

Gilad Naim, the new CCO of Soft2Bet also commented on the role:

This is a fantastic time to be joining Soft2Bet, one of the fastest growing companies in the industry. The company truly is a technology driven company with an outstanding product.

The market is transforming rapidly, and clients’ expectations are rising. I see tremendous opportunities to develop in key sectors globally, and I am delighted to be a part of the team.

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