Leading online casino content provider, Oryx Gaming, part of Bragg Gaming Group, has today announced that it will be entering the Italian gaming market via a new partnership deal with gambling operator Microgame.
The partnership will see the provider make its debut in Italy, one of the largest and most busiest online gambling markets in Europe, whereby content will be distributed to operator players in the country.
As part of the link-up, a variety of new casino content will be introduced to the market, in which players will be able to access via Microgame, including titles such as Egyptian Magic from Bragg Gaming’s content development firm Atomic Slot Lab.
Additionally, a variety of games will be integrated to the operators platform from the comprehensive content portfolio of Oryx Gaming, including exclusive titles that are not available at other providers.
What’s more, Microgame will boost its games offering with innovative titles that are already player favourites in other markets, including Royal Seven, Respins of Amun-Re and Golden Nights about others.
Italy is currently one of Europe’s biggest online gambling markets and with a long history of regulated gaming, provides players with a safe and engaging experience that has a solid reputation for fair gaming in the continent.
According to reports, the Italian market is worth an estimated $2 billion and provides significant opportunities for both operators and providers alike in terms of growth, development and expansion.
Oryx Gaming’s new partner, Microgame, is an established operator with a twenty year history and has an established customer base that will not only bring about a boost to revenues, but also provide opportunities for increased footprint, acqusition and retention.
This market debut for Oryx Gaming comes after the successful entry of other major regulated markets around the world, including the United Kingdom, Greece and Germany among others.
Chris Looney of Bragg Gaming commented on the entry to the Italian market:
This agreement that will see us enter Italy, the second biggest online market in Europe, is another watershed moment for us and comes several months after we took our content live in the UK, Europe’s largest iGaming market, underlining our commitment to expand in large and established regulated markets.
Our partnering with Microgame, Italy’s largest B2B provider, gives us access to numerous leading operators in the country, which will enable us to reach a wide local audience from the outset.
It’s an exciting time for Bragg as we continue our growth trajectory in new markets with more expansion still to come.
Marco Castaldo of Microgame also spoke out about the operators latest link-up with Oryx Gaming:
Our goal is to bring first-class entertainment to our players and with ORYX content’s proven popularity, we are thrilled to be the first partner to introduce it in Italy.