Pragmatic Play agrees branded blackjack deal with 888

Pragmatic Play agrees branded blackjack deal with 888

Leading online casino game provider, Pragmatic Play, has today agreed a ‘statement’ branded blackjack deal with global gambling operator 888casino.

The deal will see the two firms collaborate to set-up a dedicated live blackjack studio with 888casino branding.

888casino, owned and operated by 888 Holdings PLC, will have the purpose-built tables created exclusively for the operator by Pragmatic Play in their live dealer studio, which houses state of the art facilities, to deliver an ‘unforgettable’ experience for casino players.

This agreement with 888, is the latest for Pragmatic Play in the exclusive, live casino vertical, in which the provider works closely with operator partners, including Unibet and Mansion.

Additionally, the deal also follows the providers brand new launch of its exclusive and prestigious blackjack studio, Ruby Studio, which provides a unique and dedicated live blackjack experience with a difference.

In light of this deal, the provider will supply the operator with a range of dedicated blackjack tables, featuring experienced hosts and dealers that will assist both firms in boosting player engagement and retention.

According to reports, this strategic partnership will not only create a dedicated, branded environment at the operator site, but will also deliver a tailored player experience that provides exclusivity and entertainment.

What’s more, due to the flexibility of Pragmatic Play’s extensive portfolio, customers of 888casino will benefit from thrilling interactive gameplay with engaging features.

Furthermore, this agreement is inline with the operators product leadership and content strategy and will continue to solidify the operators brand on the market.

Yossi Barzely of Pragmatic Play commented on the agreement with 888:

As one of the world’s leading online casino brands, 888casino will be a key strategic partner to Pragmatic Play.

We are delighted to create a dedicated live casino environment tailored to its players. Showcasing our leading Blackjack solution, we’re able to deliver incredible gaming experiences while simultaneously highlighting the power of 888casino.

Talya Benyamini of 888 also commented on the deal with Pragmatic Play:

Pragmatic Play’s flexible live casino offering will enhance 888casino’s diverse range of existing products to the benefit of our customers.

Partnering with third-party providers like this is an important part of our product leadership and content strategy, ensuring that we continue to offer a unique and differentiated experience for 888casino’s fans.

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