Leading business to business provider to the iGaming industry, EveryMatrix, has today announced that it has appointed a new Commercial Director for its gaming content aggregation arm SlotMatrix, which boasts the largest collection of gaming content in the world.
The appointment of Carlo Cooke as Commercial Director of the brand will provide a boost and leadership to the commercial development of the pure B2B aggregator, which can be integrated to any gaming platform currently on the market.
Carlo Cooke is an experienced individual that will bring a wealth of industry experience to the brand, having previously held roles at All41 Studios and Evolution owned Red Tiger.
Cooke will use his knowledge and expertise to enhance the product solutions success and broaden the reach of the platform, which currently houses games from over 175 iGaming studios, including Microgaming, NetEnt, Nolimit City, Pariplay, Playson, Quickspin, Relax Gaming, Tom Horn Gaming, Wazdan and BGaming among others.
According to reports, the new Commercial Director will work closely with the existing team of experts behind the SlotMatrix brand to further drive the solution forward.
Additionally, as the largest casino aggregation platform across the globe, the appointment will assist the company in taking the brand to new heights and enhance the solution beyond the current operations.
Furthermore, having already experienced great success in active markets, SlotMatrix will look to use Cooke’s expertise to not only expand the footprint and audience reach, but also accelerate growth on a commercial scale.
Mathias Larsson of SlotMatrix commented on the new Commercial Director appointment:
We are happy to bring Carlo Cooke on board in a management role for our newest division. SlotMatrix successfully covers the market’s need for a pure B2B product that gives operators content from multiple gaming providers at no extra cost.
We plan to capitalize on its existing success, and Carlo will have a crucial role in further expanding our footprint and accelerating our commercial growth. Welcome on board!
New Commercial Director Carlo Cooke also shared comments on joining the SlotMatrix team:
Joining a tier-one iGaming platform provider such as EveryMatrix is a pleasure, and I’m looking forward to working closely with my colleagues to drive forward this innovative solution.
SlotMatrix is the largest casino aggregator in the world, and I’m positive that, together with its talented team, we will bring the product to new heights.