Playson refreshes identity ahead of ICE London 2022

Playson refreshes identity ahead of ICE London 2022

Leading iGaming software provider, Playson, has today announced that it has refreshed its company identity ahead of the firms appearance at ICE London 2022.

The fast-growing casino content creator has unveiled a brand new corporate identity, which reflects both the developer’s current position and future ambitions.

This unveiling also comes during a ‘challenging period’ for people in Ukraine connected with the iGaming firm and that it remains committed to a brand refresh despite the difficult times.

As part of the rebranding programme, Playson is looking to build on the solid foundations of the development firm and is welcoming individuals, companies and partners to meet them at this years ICE London event.

At the event, the company will showcase its new brand identity, including logo design and colour scheme, which has been inspired by players over the years showing desire to press play on a multitude of titles from the developer’s portfolio.

Top games from Playson currently include Book of Gold Double Chance, Solar Temple, Joker Coins Hold and Win, Legend of Cleopatra Megaways and Lion Gems Hold and Win among others.

According to reports, the new brand logo moves towards a red colour, which is designed to represent Playson’s aspirations across the industry with the ‘highest quality’ of games that are both entertaining and satisfying to experience.

What’s more, the firm has also revealed that it has undergone a series of ‘internal improvements’ that are inline with the brand’s growth and expansion strategy, along with a new approach to product development, in which the future roadmap will be influenced.

Playson is currently one of the leading iGaming developers of modern gaming and the announcement comes during a ‘pivotal’ time in the company’s history.

Alex Ivshin of Playson commented on the new brand refresh and why now was the right time to unveil:

As we continue to build from a hugely successful period of international growth, we wanted to secure the company’s long-term future and so we updated several processes within the business.

Such a move will ensure we are in the strongest position possible to bring more exciting gaming products to the marketplace.

This refreshed identity is a reflection of the new Playson image, demonstrating who we are and what the future holds for the company.

As we head into ICE London 2022, we are looking forward to sharing more details about our ambitious plans with delegates.

This has been a very difficult time for many of our people in Ukraine. We are incredibly proud of their ability to remain optimistic, resilient and dedicated to producing quality products during the toughest of circumstances.

We continue to be a tight-knitted team full of extraordinary individuals, determined to progress with a large-scale project that has been under development for several months.

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