Gaming Arts signs ‘exclusive’ partnership with Gamesys

Gaming Arts signs 'exclusive' partnership with Gamesys

It has been announced today that end to end technology provider to the gaming industry, Gaming Arts, has signed an exclusive partnership with Bally’s Corporation’s Gamesys in a new content deal.

The deal, which spans an initial five years, will see the provider link-up with the operator to open-up its extensive library of casino games for integration in to global active markets.

As part of the agreement, games will be integrated from the provider in to various Gamesys front-end real money platforms online and mobile.

Additionally, the two companies will work closely to identify and convert casino slot games ready for delivery in to active real money gaming markets in multiple jurisdictions across the globe.

What’s more, games that are earmarked for integration will feature prominent placement in various online offerings of the operator, along with plans for the development of new titles for Gamesys.

According to reports, this is one of the first ventures in to online gaming for Gaming Arts as the firm looks to expand and diversify its operations, in which it will supply ‘world class’ casino content exclusively to the operator.

In addition to introducing new casino games to Gamesys, the provider will look to build on the foundations it is laying with Gamesys and Bally’s Corporation, as part of a wider strategy for omni-channel gaming in both the online and land-based areas.

Furthermore, the operator will use this partnership to bring players an array of exclusive content that sets it above its competitor brands and will be able to hit the ground running due to utilising an already-proven portfolio of games that are well-received in active markets.

Mike Dreitzer of Gaming Arts commented on the partnership with Gamesys via Bally’s Corporation:

This is a truly defining moment for Gaming Arts. As one of our first forays into online gaming, we couldn’t be more pleased than to partner with Gamesys/Bally to deliver our exciting game portfolio to online real money global gaming markets everywhere.

Gamesys/Bally is a proven, world class provider of online games. The fact that they are partnering with us in this exclusive way, and have committed to feature our games within their global portfolio, represents a very exciting opportunity to introduce Gaming Arts content to an entirely new segment.

This is just the first aspect of our partnership. Going forward, Gaming Arts will work closely with Gamesys/Bally as part of a larger omni-channel strategy to deliver the best of breed games in the online space as well as land-based casino formats.

Nick Wright of Bally’s Corporation also commented on the link-up:

Bally is delighted to partner with Gaming Arts and to have exclusive access to their popular and proven game portfolio for use in online gaming. We look forward to expanding our relationship with Gaming Arts across multiple channels.

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