Award-winning online gambling provider, Pragmatic Play, has today made a major announcement that the company has launched a brand new sports betting service.
The new sportsbook product vertical is powered by a team of experts and broadens the providers offering to operators worldwide, beyond the popular verticals of online slots and live dealer gaming.
According to reports, the managed sportsbook platform offers a full service solution for online betting operators and hybrid providers, covering all the necessary based from sporting event creation to settling wagers.
Additionally, the platform is available through one single API and is not only versatile, but customisable too, providing operator partners with the opportunity to combine exclusive event data from major sports with competition lists, markets and events across the globe, including football, basketball and American football.
What’s more, through utilising CMS-driven curated content, operators are able to localise the platform to suit their target audience and betting market, with a templated user interface and modifiable user experience.
Pragmatic Play’s sportsbook product becomes the providers fifth vertical in the online gambling space and joins popular solutions featuring virtual sports, online slots, bingo and live dealer games.
One of the core benefits of the new sportsbook platform from such a leading brand is that it has ‘untold’ operator potential and covers the entire trading lifestyle of listing available markets for bettors to view and wager on.
Furthermore, not only has one of the world’s leading iGaming brands launched a new sports betting experience, but the combination of both niches, online gaming and betting, allows gambling operators to take their own offerings to new levels through a one-company service.
Gareth Crook of Pragmatic Play commented on the new sportsbook launch:
Our team has worked tirelessly over many months to build a product we feel highlights our aim of being the leading content provider within our sector.
The addition of our sportsbook product is a further step along in our mission and we intend on adding a high quality and trustworthy product.
We have an experienced and market-oriented team driving us forward and we’ve already had significant interest expressed in our Sportsbook from multiple markets. We cannot wait to bring great betting experiences to players around the world!
Yossi Barzely, also of Pragmatic Play shared comments on the new product vertical and highlighted what it means for operators across the globe:
The launch of our Sportsbook marks an incredibly proud moment for Pragmatic Play.
We are not shy of adding new verticals to our offering if we believe we can be a differentiator, and by entering the sports betting space we’re now able to offer a complete one-company solution for operators looking to establish themselves or progress to new heights.