Bragg Gaming Group goes live in Ontario via 888

Bragg Gaming Group goes live in Ontario via 888

Leading Canadian gambling content specialist, Bragg Gaming Group, has gone live in the newly launched regulated market of Ontario via a partnership deal with global gambling operator 888.

The provider, with offices based in Toronto, has embarked on a new distribution journey with the online casino brand 888casino and was part of the market launch from day one, following being granted its supplier license by the Alcohol and Gaming Commission of Ontario.

According to reports, this partnership is the first of many with tier-one operators in the Canadian province and will see the launch of the providers exclusive suite of games, including Egyptian Magic, from proprietary iGaming studio Atomic Slot Lab.

Additionally, a hand-picked selection of titles have been specifically selected for the new Ontario market that are appealing to a local audience and provide unrivalled entertainment and engagement.

Bragg Gaming Group is a leading provider of gambling content for digital platforms around the world and has been working closely with operators in the region to supply its innovative content from both in-house studios and third-party content suppliers.

The provider currently provides both technology and content to online casinos across the globe, both of which have been primed and approved for operation in the Ontario market.

This latest partnership with 888 is an extension of existing foundations that have been laid around the world between the provider and operator, and represents a continuously mutually beneficial link-up that not only brings top-class innovation to the forefront, but also has proven success of boosting offering, acquisition and retention.

Chris Looney of Bragg Gaming commented on the new partnership in the newly regulated market:

We work closely with 888casino in a host of markets and we are pleased to now be able to do so in our home market too, which provides a significant opportunity for continued growth

Our team has done a fantastic job to build on our relationship with 888casino in several other global markets to secure this agreement for Ontario.

The team at 888casino has a well-known global profile and offers a market-leading platform. We are very pleased to support their Ontario market launch efforts.

Talya Benyamini of 888 also shared comments on the agreement in the providers home market:

We’re delighted to be working once again with Bragg, this time in its domestic market. We know they’ll allow us to provide our players in Ontario with content of the highest quality and we have no doubt that it will be received.

Ontario represents an attractive long-term growth opportunity for 888casino and having Bragg’s content available to us as we launch is a huge boost.

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