Pariplay grows Mexico presence via Wiztech partnership

Pariplay grows Mexico presence via Wiztech partnership

Leading online casino content creator and provider, Pariplay, has today announced that is has grown its presence in Mexico and therefore Latin America, via a new partnership deal involving gambling operator Wiztech and the Winpot brand.

As part of the deal, Pariplay will open up its leading gambling content to the operator from the Fusion platform, which features more than 12,000 casino games from over 70 software developers, along with a number of conversion and retention tools integrated as standard.

This move is inline with the providers growth and expansion strategy in the Latin American region and allows the brand to make gains in the market in Mexico, following additional link-ups with brands including Codere and Caliente.

According to reports, Pariplay’s gambling content aggregation platform, Fusion, has made strong gains of late in market-share in both Mexico and Latin America and is consistently growing its presence across the region.

Not only do casino players love the games that are bundled in the Fusion platform, but operators find the array of qualities, features and tools highly beneficial for boosting offering, acquisition, retention and revenue.

Among the software development brands that supply games via the aggregator are NetEnt, Pragmatic Play, Blueprint Gaming, Microgaming, Inspired, Stakelogic, Evolution and Scientific Games among others.

Andrew Maclean of Pariplay commented on the footprint increase across Latin America:

Our Fusion platform offers an unparalleled collection of leading slots, engagement solutions and products, and we’re delighted to roll it out across Wiztech’s Winpot brand.

Latin America is one of iGaming’s most exciting regions and we’ve made sure we focus on maximising our potential in the region.

Yoni Sidi of gambling operator Wiztech also commented on the link-up and outlined what it means for customers:

Being able to offer thousands of hugely recognisable games through a single integration is a real benefit for us as a business, and this partnership makes perfect sense for us.

Great content will always attract customers and this deal will allow us to hit our goals as a business.

Antonio Haua of the operator’s front-end brand Winpot added comments on the deal:

We are very happy to be able to provide our customers with high quality content on our website as we look to launch our digital business in Mexico to compliment our ongoing retail operations and feel that the Fusion Platform fits into that category.

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