The partnership extension between the two companies will see the introduction of the providers online bingo product vertical being integrated to the games offering for Romanian customers to enjoy.
As part of the agreement, Pragmatic Play will open up its bingo offering to Superbet in order to expand its catalogue of games to cater for bingo fans in the region.
Pragmatic Play’s empowering bingo solution is designed to deliver a fresh bingo experience with a unique and engaging feel and is highly popular in active regulated markets, where games like Bingo Blast Zoom Room and Sweet Bonanza Bingo are well-received.
The online gambling operator is already familiar with the providers casino games having first struck a partnership deal to integrate a variety of online slots from the Pragmatic Play portfolio, all of which are popular with customers in the jurisdiction.
According to reports, this deal extension not only broadens the operators games offering, but also provides opportunities for growth and expansion in Romania and the wider region, in which an increase in both presence and footprint is paramount, along with increasing acquisition and retention figures.
What’s more, as a leading operator brand in the country, Superbet is an outlet that will offer providers the chance to grow product reach across a multitude of verticals.
Furthermore, this move comes just 24 hours after Pragmatic Play won three awards at SAGSE Buenos Aires 2022, reaffirming the global appeal of the brand and success in active regulated markets around the world.
Claire McDaid of Pragmatic Play commented on the partnership extension with Superbet:
With Superbet being a clear market leader in Romania, we’re delighted to expand our range with them, bolstering the exponential growth that we are seeing across our other casino products.
We hope that our relationship continues to go from strength to strength, and look forward to working with them closely to deliver a best-in-class service.
Joe Legge of Superbet also shared comments on the agreement:
Providing our players with access to the widest array of games on the market will help us continue to attract new users.
Now that Pragmatic Play’s high-quality bingo titles are available in our offering, we have taken entertainment to a new level and can deliver even more high-quality gaming experiences.