Online slot specialist, Pragmatic Play, known for its highly popular titles like Wolf Gold and Wild Wild Riches, has today announced that it has grown its footprint in South Africa via new partnership deal with local gambling operator Goldrush.
The new partnership, which enhances the providers presence in the regulated market, will see Goldrush gain access to the entire online slot portfolio of Pragmatic Play, one of the world’s leading software developers.
As part of the deal, games such as Mustang Gold, Aztec Treasure and Master Joker will be integrated to the operators website, along with an array of casino table games.
Goldrush is currently one of the biggest gambling operators in South Africa and this move marks a significant milestone in the providers roadmap of expansion and growth across the globe.
Not only does this partnership drive commercial success in a regulated gaming market, but also brings about a multitude of benefits and opportunities for the pair, including increased acquisition and retention, exposure and distribution and presence.
What’s more, with games being integrated across multiple product verticals, customers of Goldrush will be able to enjoy a new wave of content from one of the most prominent providers in both slot and live dealer gaming.
According to reports, this move is inline with the providers strategic partnership plans and will open up additional opportunities in the region, along with being a hub for its diverse range of gambling content.
Additionally, this link-up has been made in-part to bring a modern and rewarding online gaming experience to the operators players, along with entertainment across a world-class product portfolio.
Yossi Barzely of Pragmatic Play commented on the move with Goldrush:
I’m delighted to be providing one of Africa’s prominent operators with our diverse range of content. The Goldrush brand represents a considerable shop window in the region, so it’s a fantastic deal to shake hands on and maintains our overall trajectory.
Mergan Naidoo and Dwain Powell, both of Goldrush, also shared comments on the new partnership respectively:
Pragmatic Play is a household name in the industry and our shared vision bodes well, so the agreement was an easy and natural decision for us to make. Our template for excellence will help ensure that our new offering makes a significant impact in our sector. It will also assist Pragmatic Play in its strategic imperative of expanding in the African market, and ultimately, we envision a successful ongoing relationship.
Welcoming Pragmatic Play onboard is a proud moment for our company, as it allows us to offer our customers only the best in Live Casino and slots that are hugely popular globally. It ensures notably increased value for players who can now expect a modern, rewarding, entertaining and world-class product.