It has has been announced today that global gambling operator, 888 Holdings, has appointed a new president of 888 US, Howard Mittman, who will be responsible for the groups operations in the United States.
In addition for overseeing operations in the American market, Mittman will also take care of the arrangements in the company’s strategic partnership with ABG, Authentic Brands Group, the current owner of the Sports Illustrated sportsbook firm.
With this appointment comes over twenty years of industry experience at a top level in various industries, including digital and media, having held a previous and most recent role at Bleacher Report as CEO, a prominent digital sports brand.
Less than one year ago, 888 Holdings entered in to a ‘landmark’ strategic partnership with AGB that extended the SI brand in to the betting and gaming industry and perfectly aligned the operators scalable technology with the iconic sports media companies.
The new president will oversee such operations going forward having established an initial presence in the state of Colorado, which will see the anticipated launch in several consecutive states over the course of the year.
According to reports, this new appointment is key in the business’ growth and expansion plans in the United States and will assist the gambling operator on its journey to maintain its presence on the global stage as a leader in betting and gaming.
Having already laid the foundations and started the infancy phase on a strong-footing, 888 will look to take its operations to the next level by growing its presence in America and in turn increasing revenue through a number of different channels in multiple states.
Furthermore, through innovation and product leadership, Mittman will not only harness the firms passion and excitement for gambling products and experiences, but also create and enhance opportunities to provide a fully integrated gambling experience at both the front-end and back-end.
Itai Pazner of 888 Holdings commented on the new president appointment:
We are delighted to announce the appointment of Howard as our new President 888 US. This key appointment comes at a hugely exciting point in our long-term growth strategy in the US online betting market as we look forward to launching SI Sportsbook in multiple states in the coming months and years.
We have established a platform for strong growth in the US through our world-class technology and operational expertise, with the Sports Illustrated brand, and the appointment of Howard, which will enable us to maximise the potential of this unique combination to further grow a profitable business in the US.
Howard has an exceptional track record at some of the world’s best known media brands, brings a huge amount of knowledge of the US digital landscape, has exceptionally strong relationships across the world of sports and media, and was the outstanding candidate after a thorough search.
Howard Mittman, announced as the new president of 888 US also shared comments on joining the group:
I am thrilled to be joining one of the online betting industry’s most respected and successful businesses. 888 has an outstanding reputation for innovation, product leadership, and customer-centricity.
I have been hugely impressed by the people I’ve met within the business, particularly their passion for product and the customer experience, and I share their excitement about the significant opportunities ahead.
The partnership with ABG and Sports Illustrated gives us a unique opportunity to deliver world-class betting and gaming products as part of a fully integrated experience with a leading sports media brand.