Pragmatic Play partners with Hollywoodbets for South African expansion

Pragmatic Play partners with Hollywoodbets for South African expansion

Leading online slot specialist and live dealer gaming provider, Pragmatic Play, has today announced that it has partnered with leading online gambling operator, Hollywoodbets, in a deal that will see the provider expand its presence in the South African market.

The agreement between the two companies will see the introduction of online slot games from the provider be made readily available to customers of Hollywoodbets effective immediately.

As part of the new partnership, the operator will gain access to a new wave of content from the providers portfolio, including top-quality games like Wolf Gold and Sweet Bonanza, along with a series of player engagement tools that are designed to enhance user experience, whilst boosting retention and revenue.

Additionally, alongside the integration of online slots, the provider will also lend its expertise to the operator in the form of scratch card games, allowing customers to partake in a number of instant-win games that are thrilling and engaging.

Hollywoodbets is a leading online gambling operator in South Africa with a strong presence in the regulated market. By linking up with Pragmatic Play, the firm will not only boost its existing games offering, but look to expand its market-share significantly whilst increasing retention figures of existing customers.

According to reports, this partnership has been made with mutually beneficial intentions and allows the provider to continue on its roadmap of growth and expansion in the region.

In addition, the operator’s vision and ambitions are also bolstered through the agreement with the provider, in which the brand aims to bring its customers the very best in iGaming content and experiences on the market.

Yossi Barzely of Pragmatic Play commented on the new partnership with Hollywoodbets:

South Africa, while being well-established, still holds much opportunity for suppliers and partnering with its top operator simply refines that scope.

Hollywoodbets is exactly the type of tier-one client we look to, in assisting us with our regional growth ambitions and we’re delighted to partner with them.

Dermot O’Connell of Hollywoodbets also added comments on the latest addition to its offering:

At Hollywoodbets, we strive to offer our customers premium entertainment and experiences that bring real value, and, in Pragmatic Play, we have found the ideal partner to enhance our existing portfolio of games.

With the support of Betting Entertainment Technologies, our betting software provider, this partnership will complement our existing product range, bringing our customers an array of new games.

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