Yggdrasil Gaming appoints new CEO

Yggdrasil Gaming appoints new CEO

A major announcement has been made today that Yggdrasil Gaming has appointed a new chief executive officer, Björn Krantz, effective immediately.

Krantz takes over the role from company founder Fredrik Elmqvist and will work on establishing a strategy for growth and expansion during a ‘globalisation’ phase of the business.

Additionally, the new CEO will collaborate with senior management to take the brand to the next level within its active markets, along with establishing foundations in new markets across the globe.

With him, Krantz brings a wealth of knowledge and experience to the innovative iGaming brand and has a proven track record of delivering rapid global growth across a number of brands and businesses.

What’s more, over the past two years, Björn Krantz has not only been heavily involved in shaping the business, but has also been a key contributor to executing strategies and plans for growth and expansion in regulated markets.

According to reports, now is the ideal time for the hand-over to take place between Elmqvist and Krantz in order to propel the firm forward and assist with execution plans to raise the game and take the brand to another level.

The new chief executive officer joined Yggdrasil Gaming back in January 2020 to take charge of the publishing division and has also served as chief of global market operations.

Krantz has previously worked long-term for global slot giant NetEnt, part of Evolution, and will utilise his skill-set and expertise in his new role at the business.

Furthermore, a clear strategy is already in place for the business and the new CEO will work closely with the management team to deliver on the ambitions pencilled in, along with strengthening the market position of the popular iGaming brand.

Björn Krantz of Yggdrasil Gaming commented on his new role at the firm:

It’s with great humbleness that I am taking over as CEO after Fredrik. I have enormous respect for the history, the company legacy and its awesome culture.

It’s all about the people and building strong and winning teams, and it’s a great pleasure for me to have such talented and motivated people around me every single day.

We have a clear strategy, and together with the rest of the management team I look forward to delivering on our global growth ambitions, and to further strengthen our position as the leading igaming publisher and premium global igaming solutions provider.

It will be a pleasure for me to continue working with Fredrik as a close ally and use him as a strategic soundboard as we enter the next phase of the company strategy implementation.

Fredrik Elmqvist also spoke out about the move and why now is the right time for him to step-aside:

Björn is well known to the industry as his delivery track record is amazing and he has been a successful executive leader in rapid global growth environments for a very long time.

In the past two years, Björn has been heavily involved in shaping and building Yggdrasil’s global market operations, as well as being a key contributor to the company’s growth strategy and execution planning.

The time is now ripe to execute on this transition and it’s a great day for the board, myself, and the entire company to see Björn take over the helm.

I am confident that he will do great in propelling the business forward and take it to the next level.

I will have the pleasure to continue working with Björn through a more active board assignment, and will also provide my advisory knowledge in the best possible way to support the continued success of the company and its strategy.

Leave a Reply

Your email address will not be published.