It has been announced today that a brand new online betting and gaming brand, JeffBet, has gone live in ‘key markets’ across the globe.
JeffBet Sportsbook and Casino is a hybrid gambling operator offering multiple product verticals to customers, including sports betting, live casino and RNG casino games.
The brand, decorated in similar colours to that of popular sportsbook Unibet, has gone live with licenses from the UK Gambling Commission (UKGC) and the Malta Gaming Authority (MGA).
Using the Progress Play platform, JeffBet Sportsbook and Casino is offering an array of sports betting markets to wager on, along with features such as live and in-play betting, combined with a diverse online casino portfolio.
The operator has signed various partnerships with leading iGaming companies to offer a range of casino games from leading software providers on the market, including NetEnt and Evolution, across various casino product verticals such as video slots, progressive jackpot games, live dealer casino games, RNG casino table games and instant win offerings like scratch-cards.
As a UK-focused gambling site, JeffBet has ensured that it provides a diverse choice of payment methods to cater for as many customers as possible, including PayPal and Neteller, along with Bitcoin payment gateway Zonda Pay.
According to reports, the new operator is planning to launch new promotions on a regular basis, something that is lacking in the UK market at present, which in combination with its ethos and offering is looking to fill a gap in the market and compete with the leading competition dominating the market-share.
Additionally, with a strong focus on customer value and quality, the new ‘stand-alone’ brand is looking to capitalise on the lack of smaller independent operators in the industry, following a recent flurry of mergers and acquisitions.
A spokesperson for JeffBet Sportsbook and Casino shared comments on the launch:
We are delighted to see the site go live after so much hard work and we really believe that there is a gap in the market to challenge the big brands and turn this into a show of force.”
With many sportsbooks and casinos getting acquired in recent years, there are only a couple of big, stand-alone brands left in the UK market and this is where we feel that we can make a push and offer our target customers value and quality above anything else.