DAZN Bet ‘excited’ to partner with Pragmatic Play for slots, live and virtual sports

DAZN Bet 'excited' to partner with Pragmatic Play for slots, live and virtual sports

Innovative online gambling operator, DAZN Bet, has today announced that it is ‘excited’ to be partnering with leading software provider Pragmatic Play in a deal that will see the operator integrate content from three separate product verticals.

The pair have teamed up to kick-start the newly announced sports betting brand, DAZN Bet, which has formed from one of the fastest growing media firms across the globe, DAZN Group. The new brand offering is looking to deliver a ‘world first’ service that combines live sport viewing with betting services as part of a wider strategy for engagement and interaction.

As part of the link-up, leading tech-provider, Pragmatic Solutions, will provide DAZN Bet with its enterprise platform built specifically for the betting and gaming industry and consisting of a player account management solution.

What’s more, Pragmatic Play will provide the operator with content from three of its most popular product verticals on the global market, online slots, live dealer games and virtual sports.

Games that are being integrated as part of this agreement include live roulette, live blackjack, Gates of Olympus slot and game-show style titles like Sweet Bonanza Candyland.

Reportedly, this new brand is aiming to combine sophisticated player account management with top of the range gambling products to create a global experience that is engaging and entertaining.

Mark Kemp of DAZN Bet commented on the new partnership with Pragmatic Play and outlined what it aims to achieve:

DAZN BET are excited to partner with Pragmatic and their excellent player management & igaming products, for supporting the international launches of the new DAZN BET brand.

DAZN BET is committed to providing a future world class betting & gaming product for sports fans to enjoy recreationally & responsibly.

High quality player management technology and access to some of the best igaming content on the market positions us for success in the new international markets we are focused on.

Julian Jarvis of Pragmatic Play also shared comments on the link-up with DAZN Bet an:

We are certain that DAZN BET will be a natural winner and fantastic new entrant into our sector, positioning sports and gaming right where the viewers are enjoying their content.

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