Delaware North launches Betly in Arkansas via GAMING1 and Gamewise collaboration

Delaware North launches Betly in Arkansas via GAMING1 and Gamewise collaboration

It has been announced today that leading sports betting and gaming provider, GAMING1, and Delaware North have used their joint-venture collaboration to launch Betly in the landlocked US state of Arkansas in South Central America.

The online sportsbook has gone live on the website of Southland Casino Racing a casino and greyhound racetrack in West Memphis, Arkansas.

By launching the virtual sportsbook in The Natural State in this way, sports betting enthusiasts are able to bet on sporting events from anywhere using the venue’s online website or via mobile app on IOS and Android.

According to reports, this regional brand launch builds on the previous partnership and collaboration between the companies, in which Gamewise was established.

Gamewise is a turnkey digital gaming provider in the United States, whereby the development of Betly has been taking place, which uses the omnichannel and proprietary sports betting platform technology of GAMING1.

Furthermore, the operator has announced the launch of a brand new promotional offer that bettors can take advantage of during this launch period, whereby $250 in risk-free bets are available for new customers that register with the new sportsbook site out of Arkansas.

The brand has focused heavily on popular sporting events and markets in the jurisdiction, including NFL, NBA, NCAA and NHL.

GAMING1 is currently a leading provider of betting and gaming services in European markets and the firm is looking to grow and expand its presence on the global stage.

This collaboration opens up new doors of opportunity in North America for both sports fans and the operator partners.

Victor Araneda of GAMING1 commented on the new sportsbook launch in Arkansas:

We’re excited to have launched in one of the most important markets for our partner, Delaware North. It’s encouraging that the collaboration has produced some amazing business opportunities in such a short amount of time.

We look forward to continuing this momentum in our professional relationship with future initiatives, that will see GAMING1 further enhance its foothold in the North American market.

Luisa Woods of Delaware North also shared comments on the project collaboration:

Thanks to the strong relationship we have forged with GAMING1 via our Gamewise joint venture, we’re providing Southland patrons and Arkansas locals with the opportunity to enjoy sports betting at their fingertips.

Lastly, Dave Wolf concluded with his thoughts on the news and what it means for customers in the state:

Adding the Betly online sportsbook to our gaming options lets us bring the excitement of sports betting to our patrons wherever they are and enhances the value of our successful retail sports book. This is great news for both existing and future guests right across the great state of Arkansas.

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