The programme provides creative developers with a flexible turnkey framework that opens up doors of opportunity in global gambling content development and distribution when combined with the Fusion aggregation platform.
The partnership between the two companies allows the game development studio to make its digital debut online whilst expanding the offering of the iGaming aggregator and provider.
Initially, the brand will launch with its upcoming title release, Drop the Wilds, a creative video slot with five reels and four rows that incorporates a unique and innovative ‘pinball’ style mechanic in a creative and vibrant environment.
According to reports, Spinberry will bring its extensive land-based gaming knowledge to the online world and look to introduce online slot players to its ‘proven’ concepts and feature engaging and immersive gameplay and mechanics.
Additionally, the providers games have built up a reputation in the offline space for boosting player engagement at operator sites and a multitude of features are currently making this brand stand-out, including Special Play Mode and Bet Chance among others.
Moving forward, as part of the deal, the development studio will create new gambling content using the providers framework and distribute releases via the established Fusion network.
Furthermore, this partnership not only sees the introduction of a new online development brand, but it also brings mutual benefits to the table for both parties, including greater speed to market, a boosted offering and ready-made engagement tools that are designed to enhance the overall experience of players.
Stuart Pounder of Spinberry commented on the new partnership with Pariplay:
Pariplay is a company with an incredible reputation and we’re looking forward to being part of the Ignite program and introducing our games to an online audience for the first time.
With upcoming launch Drop the Wilds already pencilled in as our first ever online game, this partnership offers new revenue possibilities for us, as well as a new avenue to deliver our multi-product offering.
Callum Harris of Pariplay added comments of the newest addition to the Ignite programme:
Our Ignite program is one that gives studios a proven path to market and we are very proud to welcome Spinberry to the Pariplay family and to support their online debut and help propel their digital growth.
With their excellent, multi-product content already popular with players, we think it will be an extremely fruitful relationship going forward.