888 Launches Its Poker Brand In Portugal

888 Launches Its Poker Brand In Portugal

Online gambling operator 888 has launched its poker brand in Portugal’s regulated gambling market.

At present, the only online poker company operating in Portugal is PokerStars. Now with the launch of 888’s poker brand, PokerStars will have some competition.

888 will operate its online poker brand in Portugal through 888poker.pt website.

Moreover, due to a shared liquidity network agreement between Spain and Portugal, now 888 online poker players in Portugal will also be able to play with Spanish players.

“Portugal is a fantastic opportunity for 888, and we’re excited to be just the second poker operator to enter the market. Players love their poker, and there is incredible scope to grow its popularity,” 888’s head of B2C, Guy Cohen, said.

“Shared liquidity with 888poker.es will enhance players’ gaming experience with a greater pool of players, and we believe our platform can help lift the entire landscape for poker in Portugal.”

Online gambling is expanding in Portugal. Earlier this week, the Portuguese gambling regulator Serviço Regulação e Inspeção de Jogos do Turismo de Portugal (SRIJ) revealed that the online gambling sector generated record revenue for the first quarter in 2019 up 43.8 percent when compared with the same period for the previous year.

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