The new Vice president of Marketing at Auga Caliente Casino Resort Spa and Spa Resort Casino is Michael J. Facenda. At his new position, he will see all over marketing operations of Auga Caliente Casino Resort properties, including renovation and upgrades to the Rancho Mirage and palm Springs location, and future expansions planned for throughout the Coachella Valley.
Facenda reports to the Auga Caliente Casinos COO Saverio Scheri III, who recently said, “Michael has an impressive history of marketing leadership roles and with hotels and casinos across the nation. This role exemplifies our commitment to continue to refine and amplify our marketing efforts across both of our properties in an effort to continue to meet the needs of our guests and audience.”
Facenda has spend around 30 years in the industry. He has focused on property advertising, entertainment, branding, public relation, database operations and other things in his position of general manager and vice president of Marketing in various U.S. Casinos. He has also held positions at FireKeepers Casino hotel in Michigan and Borgata Hotel Casino and Spa and the water-club in Atlantic City.
Facenda said after joining, “I am honoured to join Auga Caliente at such an exciting time for the organisation. We strive to be the number one destination in the Coachella Valley. Our main objective is to attract customers, provide them with great services and encourage them to come back again with their friends.”