The All Diversity project has agreed a strategic partnership with affiliate media brand AffiliateINSIDER, with the project’s co-founder Kelly Kehn saying that affiliates “have a big part to play in creating a positive image for the industry.
AIDP aiming to extend its reach globally to new sectors of the industry as well as new geographical regions and markets.
” Affiliate marketing and content has always been an integral piece of the puzzle in our industry,” said Kehn. “If we are to continue to push for progress and a more inclusive and diverse industry, we need the support of our best marketing voices.
” We are very excited to announce this important partnership with AffiliateINSIDER as it’s the right medium to bring this side of the industry on board.”
Lee-Ann Johnston, founder of AffiliateINSIDER, said: “As a Media Partner in the igaming industry we have a responsibility to ensure we are supporting diversity in the sector. The affiliate channel plays a big part of the reputation marketing that is operating supporter growth and player acquisition.
” We are delighted to have joined as a media partner to support this valuable initiative and help bring diversity to the forefront of affiliate business,” said Johnstone.