web analytics
⭐Best Online Casinos In United States⭐
Bitcoin Casino
Visit Bitcoin Casino
Roaring21 Casino
Visit Roaring21 Casino
CasinoMax Casino
Visit CasinoMax Casino
Cherry Jackpot Casino
Visit Cherry Jackpot Casino
Home » ASA Bans Facebook Gambling Advert Displaying Football Player
ASA Bans Facebook Gambling Advert Displaying Football Player
ASA Bans Facebook Gambling Advert Displaying Football Player

ASA Bans Facebook Gambling Advert Displaying Football Player

The Advertising Standards Authority (ASA) has banned a paid Facebook advert from Football INDEX – Bet & Trade, which was intended to promote a gambling application. The gambling advert was banned for featuring a football player Jadon Sancho who plays English professional football.

A complaint was filed against the gambling advert which alleged that it featured an under-25 football player. The complaint also alleged that the gambling advert was violating the ASA’s code as it was irresponsible advertising.

Responding to the allegations and ASA’s decision to ban the advert, BetIndex said that they would not feature any players under the age of 25 in their future adverts and that they acknowledge the issue.

It also said that the use of pictures of young players’ in their adverts including the ones of Sancho, Kylian Mbappe, Raheem Sterling, Marcus Rashford and Calum Hudson-Odoi was restricted only to demonstrate the functional features provided by the platform and would not be present in the real application.

The Advertising Standards Authority said that the Ad breaches its code of conduct and qualifies for irresponsible advertising as individuals under 25 years of age are allowed to be featured in marketing materials which advertised betting services that could be used directly through a transactional facility, including a gambling operator’s own website.

Also, the depictions used must show such individuals not in a gambling context but in the context of the bet. In this case, the Ad was not featured on the operator’s website rather on social media site Facebook.

Amidst increasing gambling addiction amongst the children in the UK, a report found that gambling companies are using social media to entice children into gambling.

About the author

Utsav Kumar

Utsav Kumar

With a masters in literature and passionate about evolving technologies, Utsav has been covering the latest from the world of Blockchain, Artificial Intelligence, and AR for several online and print publications. He strongly believes that these evolving technologies have immense potentials to redefine existing online gambling infrastructures and can dramatically improve standards of customer protection. Utsav covers mostly compliance updates and other latest technical developments that impact the global casino and gambling industry. He can be reached out at [email protected]

Add Comment

Click here to post a comment