The Advertising Standards Authority (ASA) has banned a paid Facebook advert from Football INDEX – Bet & Trade, which was intended to promote a gambling application. The gambling advert was banned for featuring a football player Jadon Sancho who plays English professional football.
A complaint was filed against the gambling advert which alleged that it featured an under-25 football player. The complaint also alleged that the gambling advert was violating the ASA’s code as it was irresponsible advertising.
Responding to the allegations and ASA’s decision to ban the advert, BetIndex said that they would not feature any players under the age of 25 in their future adverts and that they acknowledge the issue.
It also said that the use of pictures of young players’ in their adverts including the ones of Sancho, Kylian Mbappe, Raheem Sterling, Marcus Rashford and Calum Hudson-Odoi was restricted only to demonstrate the functional features provided by the platform and would not be present in the real application.
The Advertising Standards Authority said that the Ad breaches its code of conduct and qualifies for irresponsible advertising as individuals under 25 years of age are allowed to be featured in marketing materials which advertised betting services that could be used directly through a transactional facility, including a gambling operator’s own website.
Also, the depictions used must show such individuals not in a gambling context but in the context of the bet. In this case, the Ad was not featured on the operator’s website rather on social media site Facebook.
Amidst increasing gambling addiction amongst the children in the UK, a report found that gambling companies are using social media to entice children into gambling.