The critical success of the album Shotgun Willie, combined with the critical and commercial success of Red Headed Stranger and Stardust, made Nelson one of the most recognized artists in country music.
The deal will see exclusive features added to the popular tycoon casino game Casino World, including ‘country music-themed avatars to customize their in-game persona, and build cities with new features like tour buses and structures from Willie’s Luck Texas ranch’.
Casino World is a community driven, free-to-play game where players can create their very own Vegas-like city and enjoy more than 40 different casino-style games. Casino World allows players to construct luxury hotels, fun dance clubs, and glamorous slot halls that reward them with additional Coins.
Chief executive officer of FlowPlay Derrick Morton commented on the partnership:
“All of our games, features, partnerships and campaigns are built with the intention of fostering community in and outside our worlds. Our partnership with Willie Nelson is no exception. Few things bring people together better than music, and Willie has long stood as one of the most iconic figures in the industry. His involvement in Casino World will bring a new level of relateability, personality and excitement to our game, and we’re eager to share this initiative with our passionate community of players.”
The firm, which also operates Vegas World; a free-to-play social casino world where players can enjoy more than 45 different casino-style games like slots, poker, blackjack, bingo, roulette and more, announced the deal some six months after launching the exclusive desktop play game alongside their social can add-on apps, where players can play over 30 Slots, Multiplayer Poker, Multiplayer Blackjack, Social Video Poker, and Bingo.
FlowPlay currently utilises and partners with some of the leading data providers and software companies in the global market, including Sportradar; the sports wagering industry’s leading data provider, which provides real-time sports stats.