Online sports betting brand Bet365 is now in Mexico, and Mexican players can now have access to the site locally. The gambling site went live in the Latin American country with a Mexican gaming domain. The company has partnered with a TV Azteca subsidiary to operate in the country.
Last week, Dirección General de Juegos y Sorteos (DGJS), the gambling authority in Mexico, green signaled the gambling operator’s plans to go live in Mexico.
Bet365 has partnered with Ganador Azteca, a subsidiary of TV Azteca, which boasts of one of the top sports networks in Mexico managing over 40 local broadcasts and regional free-to-air stations. The media company had secured a 25-year licensing agreement from the Ministry last year.
While in Mexico, there has been significant opposition to the gambling expansion, many lawmakers also see gambling operations as a means to boost tax revenue.
The online sports betting operator is also eyeing at the recently regulated market in Buenos Aires. Confirmed reports have emerged that the gambling operators Betway and Bet365 have applied for one of the seven gambling licenses in Buenos Aires.
Earlier in March Governor María Eugenia Vidal signed the regulatory decree making online sports betting legal in Buenos Aires Province, the capital of Argentina. Following the legalization of sports betting, a competitive bidding process was announced to select the operators for the grant of gambling licenses.