Recently, Star Casino has announced that they have agreed to a new sponsorship deal with Lega Basket Serie A, due to this Betsson owned entity become the official gaming partner for the Italian Basketball Cup Event.
The tournament is taking place in Florence between Thursday 14 and Sunday 17 February, and will see the final eight qualifying team play for the cup, known as Coppa Italiana Di Pallacanestro.
Ediago Binanchi, President of Lega Basket Serie A, said: “We are very proud to have Star Casino with us, as it yet again demonstrates that Lega Basket Serie A and Basketball Cup 2019 are establishing a strong brand, with a key showcase event in the Italian Sports Calendar. With this partnership we are sure that we will also give new Entertainment experience to the fans.”
The Package also provides Star Casino with the ability to increase brand recognition, as well as including several elements for brand activation, as a result of the seven matches which forms a part of the Italian Basketball Cup.
Peitro Lechiara, Marketing Manager at Star Casino, Betsson Group, said of the announcement: “Star Casino is delighted to be a part of the Basketball Cup, one of the most important events for Basketball in Italy.”