The MGA approval means that Malta-licensed operators can for the first time create jackpot promotions to incentivise and reward their players with non-bonus-based prizes.
BlueRibbon’s state-of-the-art platform has already been licensed by the UK Gambling Commission and allows operators to create, customize and control bespoke jackpots that are tailored to their business needs and that cater to all player segments and preferences.
The platform is agnostic to any game, vertical or event so every bet or action on any product gives the player a real chance of winning a jackpot prize. This includes online casino, sports betting, bingo, poker and live dealer.
Operators can also leverage the platform’s unique data insights and powerful back office to build an engaging and rewarding experience for all player types.
Amir Askarov, co-founder and CEO of BlueRibbon, said: “We are thrilled to have been awarded a licence by the Malta Gaming Authority. This will allow us to offer our unique jackpot marketing proposition to Malta-licensed operators for the first time.
“It is also further proof that our platform and technology is fully compliant with the rules and requirements of one of the most established and respected regulators in the world.”
BlueRibbon is an independent marketing platform that supplies powerful, customized tools to increase user engagement and loyalty. The platform allows operators to unleash the full potential of jackpots to deliver a superior player experience, drive growth and ultimately boost bottom line.