888 Holdings Plc, is one of the world’s most popular online gaming companies. After continued success in the UK following its May 2018 release, 888’s new online gaming platform, Orbit, made its way to the United States and launched in New Jersey on July 30. The platform represents an exciting product development for 888, and marks the beginning of a new era for online gaming across the country.
Orbit was designed with the user in mind, and employs an intuitive navigation model with interface response times up to three times faster than on previous platforms, delivering a superior user experience. With Orbit, players across New Jersey will have access to 35 new slot games, which include exclusive content developed by Section 8, 888’s specialist in-house studio.
“The Orbit platform is without doubt one of 888’s most significant product innovations and supports our continued focus on delivering the safest, and most enjoyable online gaming experience across regulated markets globally,” said Yaniv Sherman, head of commercial development at 888. “We are confident that Orbit’s superior combination of usability and personalization will prove popular with players in the US market, starting with 888’s customers in New Jersey.
Since 888 launched in New Jersey in 2013, it has established a growing reputation amongst customers for delivering a trailblazing online gaming experience, and the new Orbit platform is no exception. So far, Orbit has accumulated very positive results for 888Casino across multiple key performance indicators in the UK market. These include a large increase in Casino First Time Depositors and the number of games 888casino customers have played since the platform’s UK launch over a year ago. Additionally, positive trends in customer acquisition and engagement have been attained throughout multiple of 888’s other regulated markets including Italy, Sweden, Denmark and Spain.
Orbit is one of 888’s most important updates in recent years and backs the company’s on-going efforts to deliver the safest, most exciting and entertaining online gaming experience across the globe for customers throughout regulated markets. Orbit’s new launch in New Jersey will take the company’s existing presence in the state to the next level, and will offer players a more immersive and unmatched online gaming experience that encourages user engagement.