The National Football League has secured its first ever official Casino Sponsor, after agreeing a “Landmark sponsorship” along Caesars Entertainment.
Under the new terms of the multi year agreement, Caesars is to provide a series a “unique experience” for NFL fans via its casino properties and stable of celebrity chefs, premier music artists and a range of entertainment elements.
Renie Anderson, Senior Vice President of NFL Partnerships, sponsorship and consumer products, said: “We couldn’t be more excited to work with one of the world’s largest gaming and entertainment companies.
” Combining the NFL with Caesars expertise in World Class Entertainment will provide our fans unique experiences both here in the United States and abroad.”
This builds upon sports betting partnerships previously agreed alongside NBA Franchise Philadelphia 76ers and the NHL’s New Jersey devil, as well being named as a founding partner of the soon to be renamed Las Vegas Raiders 65,000 arena, that is currently under construction.
“All of us at Caesars Entertainment are thrilled to be the first ever casino partner of the NFL, the most prominent sports league in North America,” added Mark Frissora, President and CEO of Caesars Entertainment. “Combining the league’s 180 million fans, with our 55 million total rewards loyalty program members, will expose millions of people to the exclusive and exciting year round opportunities at the properties.”