Caesars Entertainment and Corporation has been selected as the first ever casino sponsor of the NFL.
Both these parties have agreed to a three year deal worth approximately $30 million annually that gives Caesars the exclusive right to use NFL trademarks and enables the company to promote its casino properties at the NFL draft and Superbowl.
“We couldn’t be more excited to work with one of the world’s largest gaming and entertainment companies,” Renie Anderson the NFL’s Senior Vice President of partnerships, sponsorships and consumer products.
“Combining the NFL with Caesars expertise in World Class Entertainment will provide our fans unique experiences both here in the United States and abroad.
“By Partnering with Caesars, a company that operates 50 hotels in the US, and has 55 million “Total Rewards” loyalty member, the deal immediately brings a massive audience to exclusive two years round NFL opportunities at the Company’s properties,” Caesars CEO Mark Frissora said in a statement.
The Deal marks a notable shift in the NFL’s sentiment towards gambling, considering the NFL was one of the last professional sports league in the U.S. To take a public stance on sports betting as it became legal in 2018.
The NFL is expected to be the most lucrative professional league in terms of legalized gambling if and when it approves it.