Affiliated firm game lounge has penned deals with Sweden’s largest media site.
The deal the cherry subsidiary states that Aftonbladet it is to be provided with an additional marketing channel to market, operate and manage customer contact to the casino sites holding swedish license, with the Re – regulated market scheduled to begin on the first day of the new year.
Under the terms of agreement Game Lounge is to deliver a comparison site for casino and betting, together with related content and technology solution.
Jonas Cederholm, CEO of Game Lounge, said: “This transaction illustrates the future of the media market where partnership will play a central role. We will be able to find synergies between one another there and benefit from each other’s expertise.
” We are pleased that schibsted choose to use our technology to develop business in its today undeniably fierce media landscape. This gives us the strength to show that we can provide such a large publicist with the best technology.
This comes as cherry becomes one of the latest organisations to be granted a license by Swedish regulator the Lotteriinspektionen after being given the green light on all eight of its gaming and betting applications.