Cyprus has banned all gambling adverts during daytime in its bid to impose restrictions on gambling adverts in the country.
The Cyprus Gaming and Casino Supervision Commission announced Monday a new set of rules for gambling advertisements by land-based casinos.
At present, there are four land-based casinos operating in Cyprus including a temporary casino in Limassol and three satellite casinos in Nicosia, Larnaca, and Ayia Napa.
All four casinos in Cyprus are operated by Integrated Casino Resorts (Cyprus) Ltd. (ICR), a subsidiary of Hong Kong-listed gaming and hospitality giant Melco Resorts & Entertainment.
The new set of guidelines are aimed at setting standards for advertising in the country’s gambling industry. The gambling regulators have said that the new measures are introduced to “ensure gambling activities are carried out in a socially responsible manner.”
According to the new advertising rules, casino adverts must not air on republic television and radio stations between 6:00 am and 11:00 pm.
Moreover, when casino ads are broadcast between 11 pm and 6:00 am, they must not be aired during or immediately prior to or after children’s programs or programs that are likely to be of interest to children.
The new regulations also require that Casino adverts should explicitly have a message to promote responsible gambling and that it should be “in the same language and at the same speed as the other content.”
The gambling regulator has warned that failure to comply with the advertising laws would result in disciplinary actions.