Danske Spil inks enhanced Inspired agreement


Danish National Lottery Danske spil has unveiled a new contract with inspired Entertainment, which is to see its virtual sports content distributed to retail venues across the European Country.

In November inspired launched in Denmark with a host of virtual sports product, including rush football matchday, across multiple dedicated channels of virtual sports content.

Steve Rogers, chief commercial officer for virtual sports at inspired, explained: “I am delighted to announce this strategically important deal with Danske Spil. Inspired is proud to be affiliated with world Lottery association member throughout the world and the opportunity to supply our leading virtual sports to Danske spil retail venues is an exciting one for our business.

“We are Confident that products such as Rush Football Matchday will prove extremely popular with Danske Spil customer. Rush football matchday has recently launched in Italy to great success and we believe that we will see similar receptivity in Denmark.

” At Danske spil we very much look forward to offering inspired’s virtual sports to our retail customers” added Jens Nielsen, sports betting director at Danske Spil. “We pride ourselves on delivering entertaining games and a premium customer experience, we are confident that these new products will not only bolster our existing portfolio, but also impress players with their ultra-realistic graphics and entertaining values”.

The Companies joinings are Francaise des Jeux, Norsk tipping and Veikkaus from France, Norway and Finland Respectively.