Online gambling operator Draftkings has inked a deal with the Major League Baseball (MLB) following which it is now the league’s official gambling partner and would also be using the MLB’s official data to offer betting lines and sports betting products.
MLB is second only to the NFL in popularity amongst DraftKings’ betting customers.
“This is going to give us better, faster data, and allow us to power a lot of in-game wagering,” said Ezra Kucharz, DraftKings’ chief business officer. “You’re going to see us do more, faster propositions that are tied to individual at-bats, and maybe even pitch-by-pitch.”
Apart from DraftKings, last year MGM Resorts International had also inked a deal with the baseball league last year making them only sportsbooks to have partnered with the league.
With the new partnership, DraftKings would collaborate with one of league’s official data partners, such as Sportradar AG or Perform Group, for access to live feeds from games around the country, reports Bloomberg. That data is especially important for the in-game betting Kucharz described, which is becoming many gamblers’ preferred way to wager.
For MLB, the deal allowing bookmakers to access data and also provide them with the right to use team logos besides alongside betting lines would help them raise more funds from betting operators.