Popular sports TV channel ESPN has partnered with US casino and gambling giant Caesars Entertainment to open a first of its kind TV studio inside a casino. ESPN will have a studio inside the Las Vegas The LINQ Hotel & Casino.
The studio will be dedicated to creating content to promote sports betting. Following the partnership deal, Caesars Entertainment will now also be the ESPN’s official partner for odds data.
Connor Schell, ESPN’s EVP of content, spoke to the press after the deal was confirmed on Tuesday and said that the purpose of the new studio is to create a “better foothold to serve sports fans interested in betting content.”
In a joint statement, the partner shave said that the new studio would be up and ready by 2020.
“We’re really excited about the long-term value this collaboration with ESPN will create and thrilled that, starting immediately, ESPN’s platforms will begin featuring odds information generated by Caesars Entertainment,” said Chris Holdren, EVP, and CMO at Caesars, in his statement to the press.
“Millions of sports fans look to ESPN as a sports authority, and Caesars is honored to have been selected for having the best odds to serve those fans,” he added.
The new studio will also be covering other sporting events in Las Vegas. There are a number of exciting events lined up for the next year.
Caesars has been battling with its financial situation. Earlier the owner of Treasure Island casino had said that he is ready with $1 billion in cash to make a deal with Caesars, in case they decide to sell any of their Vegas Strip casinos.