The European Casino Association has launched a campaign to promote and create awareness about the positive impacts of the gambling industry.
The campaign focuses on promoting how the casino and gambling industry has benefitted economies and also the society in general. The campaign comes after a study analyzing the impact of the gaming industry in Europe was published earlier.
The campaign will be mostly limited to social media and will bring into the public notice that how the casino and gambling industry has created employment, generated funds for social causes, increased tourism and revenues, and more.
Talking about the campaign, ECA Chairman Per Jaldung said:“As the association representing the sector across almost 30 countries across Europe, we are proud to see our industry’s positive impact on the ground. The campaign will demonstrate those areas in which the licensed land-based casino industry plays a positive role for European economies and societies. A land-based casino is an economic motor that other businesses benefit from, such as hotels, construction companies, and other suppliers. This makes casinos an integrated part of the local economy.”
The purpose of the campaign will be to create awareness about the casino industry and mitigate the negativity surrounding the expanding gaming industry. It is also aimed at helping policymakers and influencers.
Addressing the issue of problem gambling and compliance, Jaldung said, “As an industry, we are also closely concerned with the issues of compliance, anti-money laundering, responsible gambling and tackling illegal offline and online gambling. We are committed to closely working with policy-makers and all stakeholders in these areas to develop policy in the best interest of consumers and citizens, as well as maintain and extend our positive social and economic impact.”