French Hospitality Group Barriere in November will set up a japanese unit in the way of preparing to enter the casino business legalized under new legislation, trying to attract new customers with its luxury European Brand.
“While U.S. And Chinese peers with track record in Las Vegas and Macau are competitive, Barriere can offer something totally different as a luxury European Brand,” Jonathan Strock, director of Casino Development said in an interview.
“The European Market is stable but lack dynamism. In Cultivating Asian Markets, we hope to use Japan as a base,” strock said.
He is soon to become the president of the new Local Unit.
Japan will allow integrated Resorts that house casinos at three selected locations,under the new legislation which was approved in July.
Barriere opened its first Resort in 1912 and now operates 18 hotels and 34 casinos, mainly in such French locations as Cannes and the seaside resort of Deauville in the Normandy region. This group also runs spas and restaurants.
“Casinos have been legal in France since 1907, and Barriere also operates facilities in Switzerland, which has some of the world’s strictest regulations concerning gambling addiction and visitor management,” Strock said. “We fully understand the debate in Japan over preventing addiction.”
Barriere sales totalled 1.17 billion euros for the fiscal year ended October 2017 and it employs almost 7,000.