With the new license, the company’s media services arm can now refer traffic to online casinos and sportsbook operators holding a license to operate in Romania.
GiG’s Media Services takes care of the media assets, the publishing and paid media teams of the company.
This is a strategic development in terms of expanding the company’s media services into regulated European gaming and gambling markets.
Richard Brown, Chief Operating Officer at GiG, says: “We are excited to extend our market reach by starting to refer end users to operators with a Romanian license. We are expanding into another regulated market where we will be able to utilize the full range of marketing channels available across both the sports and casino verticals. Romania is still a developing market and with good projected underlying growth in the online sector, which has accelerated in the last couple of years.”
Online gambling in Romania represents about 19 percent of the entire gambling market in the country. At present, the gambling and gaming market in Romania is estimated worthUSD1.5bn (2019e) based on total gambling gross win.
Online gambling is estimated to grow by 12% from 2019 to 2020 and to reach more than 30% of total gambling by 2024.