Malaysian Gambling Operator Genting has clubbed all its online gambling operations under one brand – Genting Bet. Now all iGaming offering from Genting including its online casino, live casino and sportsbook will be available under the brand name GentingBet.
Following the move, the rebranded website offering Genting’s online gambling products will host a GentingBet App featuring new tools, games and a range of sports betting markets.
“Following significant research and development, we’ve created a user-friendly and intuitive experience which we believe provides our customers with a truly world-class digital offering,” Genting online managing director, Jeremy Taylor, said.
“We have also continued to place the highest priority on our commitment to responsible gambling. Through the tools we have in place on the website we have ensured our new gaming environment exceeds the expectations of the regulator rather than simply complying with the minimum requirements.”
“And, as part of our evolution, we’re constantly refreshing and refining our product offering to ensure we provide the best selection for our customers.”
The GentingBet products will also feature new titles from recent partnerships with NetEnt, PlayNGo and Red Tiger.
The strategic move to club all iGaming products is aimed at expansion in the European and the expanding US markets.
Moreover, the company’s sportsbook will offer additional betting options including virtual sports games, and expanded coverage of motorsports and cycling.
Genting is also poised to secure a betting license in Malta and Spain where it has plans to expand the brand.