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Google Updates Policy On Loot Boxes

Google Updates Policy On Loot Boxes
Google Updates Policy On Loot Boxes

Loot boxes, a popular video game feature that allows players to unbox gifts and rewards for a specific fee, has been facing a lot of criticism from experts for having similarity with gambling.

Earlier last month, US Senator Josh Hawley, introduced a bill which called for banning loot boxes and also for imposing stricter regulations on video games offering such rewards. Senator Hawley’s proposed legislation goes by the name of The Protecting Children from Abusive Games Act.

However, after Senator Hawley announced the bill, popular trade groups in the gaming industry said that the stand on loot boxes is devoid of substance and that loot boxes are not gambling.

Also, a study from the University of British Columbia confirmed that there are similarities between gambling and loot boxes.
In a recent development, Google has updated its policy on Loot Boxes, and it seems the company is getting strict with games which have such features.

Google has now updated its requirement on the Play Store and said that the developers who are offering games which are offering rewards from loot boxes should have to disclose it in their App description.

“Apps offering mechanisms to receive randomized virtual items from a purchase (i.e. ‘loot boxes’) must clearly disclose the odds of receiving those items in advance of purchase,” read the updated payment rules.

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About the author

Utsav Kumar

Utsav Kumar

With a masters in literature and passionate about evolving technologies, Utsav has been covering the latest from the world of Blockchain, Artificial Intelligence, and AR for several online and print publications. He strongly believes that these evolving technologies have immense potentials to redefine existing online gambling infrastructures and can dramatically improve standards of customer protection. Utsav covers mostly compliance updates and other latest technical developments that impact the global casino and gambling industry. He can be reached out at utsav_kumar@casino.buzz

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