Greentube Ceo Michael Bauer said: “Adding 888 to our network of operators underscores the strong performance of our games in the UK – a market where our expertise, bolstered by Novomatic’s reputation in the land-based arena, separates us from the crowd.
“888’s presence on the global stage will also serve as a strategic advantage as we continue to grow our footprint in new territories and expand our distribution network with industry leaders.”
Recently, 888 casinos also signed an extended sponsorship deal with the New York Jets of the National Football League, for the 2019-2020 season. As part of the deal, 888casino.com branding will be on display across the 82,000-plus capacity MetLife Stadium, including the ‘red-zone’ feature, for all eight regular-season Jets home games.
Commenting on the latest deal with Greentube, Guy Cohen, SVP of B2C at 888, said: “Greentube not only offers an impressive interactive offering, but also the expertise of the UK market which made this partnership seamless throughout the integration process.
“We look forward to launching Greentube’s portfolio across our international platforms where we are confident its engaging and innovative titles will continue to deliver great results.”