GVC holdings has announced its new global responsible gambling initiative, as part of the which group vows to double its donation to research education and treatment practices, in addition to spearheading a $5m research project the Harvard Medical School’s division on Addiction.
Grainee Hurst, GVC’S Director of responsible gaming, said: “Whilst the vast majority of our customers enjoy playing with us in a safe and fun environment, we are aware that for some players, gambling can impact their lives negatively.
” That is why we are today launching Changing for the Bettor, and have partnered with Harvard Faculty at the Division on Addiction, to help us better understand and tackle the issues around problem gambling.
Through this collaboration an evaluation is to be undertaken on the effectiveness of algorithm used by GVC and other operators to detect at risk behaviours, asses the effectiveness of intervention messaging and the impact of responsible gaming tools.
Mims Davis, UK Gambling Minister, said: “Gambling Operator have a key role to play in protecting people from harm and identifying a potentially risky betting behaviour.
“We are committed to protecting consumers across the country, and are working with industry to create a healthy and more socially responsible sector.”