The government in Kenya has introduced a series of new regulations for the country’s gambling industry. New rules have been called upon by Kenya’s Betting Control and Licensing Board (BCLB).
In a statement released earlier this week, the gambling authority has said that outdoor gambling adverts are now banned. Liti Wambua, Director of the Betting Control and Licensing Board (BCLB), has said that all adverts that promote betting or gambling operations including lottery games are not allowed to be advertised beyond the premises from where such operations are taking place.
The gambling advertising ban also to social media and all licensed operators now cannot promote gambling adverts across social media platforms.
The gambling authority has said that gambling is addictive and can be hazardous both economically and mentally for customers. There is also a ban on gambling adverts through any channel between 6 am and 10 pm.
No Celebrity Endorsement
Celebrities who promote gambling products and offers have also been prohibited from endorsing brands related to gambling and betting. As such the celebrities in the country who have been associated with gambling and betting companies will have to end their contracts.
According to the new regulations, any gambling advert that is aired on television or radio will have to be first approved by the gambling regulator. Moreover, all gambling adverts should have a warning explicitly mentioning the negative impacts of indulging in such activities.
The gambling operators and all those who are affected by the new regulations have until May 30, 2019, to ensure that their operations comply with the new set of rules.