In a significant development, the online gambling services provider Kindred Group has now marked its presence in the US markets. The online gambling operator has entered New Jersey with its Unibet brand.
In its latest statement, the company revealed that now players in New Jersey will have access to their online casino products.
Kindred had secured a Casino Service Industry Enterprise License in New Jersey together with Hard Rock Hotel and Casino Atlantic City last year.
In his statement to the press, Manuel Stan, senior vice president of Kindred US: “We are thrilled to announce that Kindred can now offer New Jersey customers a truly great gambling experience on a top technology platform in a sustainable, safe and secure environment.
“We have been preparing for this first and important step very thoroughly for a long time, and we are excited to take another step into what will most likely become the largest betting market in the world.
“This announcement is the first one in a line of hopefully many more, since we believe in the importance of the US market. Next in line will most likely be Pennsylvania and Kindred’s strategic partnership with Mohegan Sun Pocono.
“Kindred has always put the customer at the heart of our operations and ensuring that they can enjoy gambling in is crucial for us.”
However, Kindred has been embroiled in controversies and has also been facing the brunt of gambling regulators in Europe including, Lithuania, Norway, and the UK.
Earlier the company pulled its Maria Casino brand from the UK; it ceased operation from May 7.
The company has been asked to wrap up its business in Norway. Lottsift, the country’s gambling authority said that the sites which were being operated by Kindred’s subsidiary Trannel International has been offering illegal gaming and gambling services in the country.
Recently, Lithuania’s Gaming Control Authority (GCA) has said that Kindred is “openly and blatantly” disregarding the gambling laws in the country. The gambling regulator has already blocked the company’s Unibet and Trannel brands for offering gambling products and services to the locals without having necessary permissions.