Kindred Strengthens Kambi link for Unibet’s US Debut


Kindred Group Online gaming organisation has unveiled a deepening of its relationship with Kambi, at strives to offer the New Jersey market a full range of “first class sports betting and casino products,” under the Unibet Brand.

The current agreement has been extended to encompass the garden state, demonstrating the “strong partnership” already enjoyed, the addendum to the current contact is to give Kindred access to kambi’s sports betting platform in New Jersey.

Unibet US is also set to be powered by SG Digital’s Open gaming platform and open gaming systems, as lead system provider.

Chief Commercial Officer at Kambi, Max Meltzer said: “The Partnership between Kambi and Kindred, which goes back many years, continues to deliver consistent sports betting growth in Europe and Other parts of the world, illustrating Kambi’s ability to empower visionary operators to become Sportsbook market leaders.

“As industry innovators, Kindred has leveraged the flexibility of the Kambi Platform to develop truly unique and differentiated sports betting experiences for its players and we are looking forward to keep supporting the Kindred in Bringing those to US.”

” We are Ofcourse delighted to add this final piece to our product offering towards customer in New Jersey,” added Manuel Stan, SVP Kindred US.