The LeoVegas an online casino and mobile gaming company has inked a multi-year sponsorship agreement alongside UK’s Premiership Rugby. Following the deal, the gaming company’s UK brand BetUk, would become the official betting partner of the Premiership Rugby championship.
The sponsorship will come into effect from the coming season. The deal is a strategic move to gain ground in the UK’s expanding online betting and gambling market. It is also an attempt to boost brand awareness amongst the English players.
“We’re delighted to welcome BetUK.com as a partner of Premiership Rugby,” stated Dominic Hayes, Commercial Director at Premiership Rugby.
“BetUK.com are a British brand with responsible gambling at the heart of their business providing a safe and controlled environment. This is the first league-wide partnership they have undertaken so we are pleased to be part of their future plans.”
Talking about the deal, Mark Good, a BetUK.com representative, said: “We are delighted that BetUK.com will become the official betting partner of Premiership Rugby, one of the leading professional sports competitions in the UK.
“With Premiership Rugby and its growing fan base, BetUK.com intends to increase awareness about the sports betting offer that it provides to its customers.
“The partnership also provides BetUK.com with a platform to communicate the safer gambling tools that are available, so Premiership Rugby fans can enhance their enjoyment of the event by using BetUK.com responsibly.”