Matt Prevost has been drafted in by MGM resorts and GVC Holdings as Chief Marketing officer of its joint venture, which it has also re-branded to Roar Digital.
He previously served as CMO of Coral Interactive in Gibraltar between 2011 and 2015, Prevost as part of the initial management team, is lauded as developing the marketing framework that has been a key driver of Coral.co.uk sustained success.
“Matt further Strengthens Roar Foundation, and will help us compete for leadership over time as the US market evolves.”
Regarding his new position, he said:”I am thrilled to join the team Roar at this historic time for the US sports betting and gaming sector.”
“The Combination of brands, technology and market access of the two parent companies will provide a significant opportunity to build a world class sports betting operation in the US.”
MGM Resorts International has been named one of the best companies for diversity in the US, in Black Enterprise Magazine’s latest report.
It was also indicated that the Las Vegas Headquartered firm demonstrated a commitment to diversity in one or more of four key areas.