Mohegan Sun casino, Connecticut, has deployed VizExplorer’s player development solution. The new mechanism would help the casino to expand its reach amongst VIP clients.
With the move to deploy VizExplorer’s Player Development Solution, the gambling operator is seeking to consolidate its presence amongst premium customers amongst the growing competition.
“We’re really excited to start utilizing hostVizOps tools and system, as it will undoubtedly enhance our communication, interaction and overall service to our growing number of guests and players,” explained Dave Martinelli, chief marketing officer of Mohegan Sun.
“This new platform will provide valuable understanding and analytical insights for our host team, and we’re certainly looking forward to seeing the benefits.”
Recently, Mohegan Gaming & Entertainment reported a 7.5 percent year-on-year drop in its adjusted EBITDA for the second quarter of 2019 to June 30. The company posted an adjusted EBITDA of $81.6 million.
While Mohegan’s net revenues increased slightly by 0.8% to $347.6m from. $344.9m during the same period the previous year, its income from operations fell by 13.6% to $55.2m against $63.9m year-on-year.
The decline in the operational earnings was slightly mitigated by improved non-gaming revenue growth, including entertainment and hotel revenues at Mohegan Sun.