MSG Networks has inked a “comprehensive sponsorship agreement” with one of the top sports gambling operators, Fanduel.
According to the terms of the agreement, Fanduel will now be designated as an official sports gaming partner for New York Knicks and New Jersey Devils broadcasts on MSG Networks.
“We are excited to partner with FanDuel to bring our fans timely content and information that provides a deeper way to engage with our game coverage,” said Kevin Marotta, Senior Vice President, Marketing and Content Strategy, MSG Networks.
“Joining forces with MSG Networks allows us to further enhance the viewing and sports betting experience for fans, giving them a new way to watch sports,” said Mike Raffensperger, Chief Marketing Officer, FanDuel.
“By partnering with MSG Networks, we are leading the charge in how sports gaming operators integrate with broadcasting, ultimately transforming the experience for sports fans.”
Earlier in the year in August, Fanduel became an official betting partner of Major Baseball League.
The company has also inked similar deals with National Basketball Association and its Brooklyn Nets team, as well as the National Hockey League and its New Jersey Devils team.