The Stars Group has recently penned its first partnership with a professional sports league within the United States as the group unveiled a multi year agreement along side the National BasketBall Association.
Under the terms of the deal, it became the authorised gaming operator of the NBA. It marks the second manoeuvre in the US sports betting market for the league.
The Stars Group, who currently operates in New Jersey via its PokerStar Casino NJ and Betstars Brand, is to gain the right to use official NBA betting data and league markets and logos across its digital sports betting offerings.
“The Stars Group is an accomplished global online gaming leader and we are excited to work with them on their first US sports league partnership,” stated Scott Kauffman Ross, head of fantasy and gaming at the NBA. “This dynamic partnership will be another way to create authentic fan engagement with league logos and official NBA betting data, while leveraging stars global expertise to further optimise the fan experience.”
“We are excited to partner with the NBA as we continue to execute on our US strategy, this agreement enables us to use official NBA data and league marks, providing a better experience to our customers, while working with the NBA to protect the integrity of games.” added Matt Primeaux, SVP of strategy and operations for the USA at The Stars Group.